Dealer Price Gouging

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swmrdrn

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My wives 2012 LR4 went into our local dealer for service last week. It has 27,000 on it and the service light came on so she took it in. Having had issues with them in the past I decided to meet her there. The SA went on to explain that it require the following:

Oil & Filter Change:
Filter $60.06
Oil $75.15
Labor $87.25
Tax $12.14
Total $234.63

Pollen/Cabin Air Filter
Filter $61.41
Labor $191.51
Tax $5.53
Total $258.45

Fuel Induction Service
Fuel Ind. Kit $68.61
Labor $222.29
Tax $6.17
Total $297.07

Total All $790.15

Needless to say I was stunned! Peter the SA insisted that the Fuel Induction Service was required by Land Rover NA in order to maintain the emissions warranty. So I asked him to show that to me in writing and he responded that it was in the "passport to service" booklet that came with the car. I went to the car and ask him to find it in there. Needless to say it isn't in there. He then went on to say if I didn't do the Fuel Induction Service and the engine throws a check engine light then they will not repair it under warranty. We are talking high pressure sell tactics that border on fraud. Obviously I told him that I wasn't going to do it.

Next is was on to the cabin filter. He insisted that it was a 1 hour job to change the cabin filter and that is why the labor charge is $191. While he was talking I looked up the youtube DYI and realized that it was under a 2 minute process. Again this is just plain and simple a lie. I ordered the filter from british atlantic and changed it myself in 90 seconds.

After all of this there was not way I was going to let him change the oil. I ordered the filter from British Atlantic for half the price and a minivac from amazon. The oil proved to a PIA because the Dealer does not sell the oil to customers it is only for their service department. Their parts guy actually said that the only way to get the oil is to pay them to do the oil change! A quick phone call to the Jag dealer 2 miles away verified that Jag had the special Castrol oil and they were more then happy to sell it to me.

With this behind me I called Land Rover NA customer care. Jose seemed shocked at what I reported and opened a case with a promise to investigate it. Today I received a call back from LRNA. The woman "investigated" it and explained the estimate the same was a SA Peter did. I asked her how long it takes to change a cabin filter and she said that the dealer told her that it was a one hour job. She admitted to not having any technical knowledge so I asked her to check with someone at LRNA and ask how long it should take. She said that LRNA doesn't have anyone with technical knowledge and that they rely on the dealerships for that. I have asked to speak with her supervisor and now await a call back.

You would think that LRNA would want to get a handle on their dealers and not let them treat customers like this. Over the years I have owned Porsche, BMW and Audi and I have never had a dealer try and pull this before....
 

baobay

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This sounds ridiculous, but unfortunaltey it happens all the time. please keep us posted.
 

jjvd21

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With the availability for anyone to google solutions these days it's shocking that the dealer thinks they can get away with this. They must have a pretty good success rate of pulling these stunts with owners who don't have the time nor care to try to do things on their own. I would send the YouTube clip to the person you're speaking to at LRNA, doesn't take a person with any mechanical knowledge to see that 90 seconds is different than an hour. Looking forward to hearing the outcome. My guess is you get a few free services or something from the dealer - but would you even want them?
 

Quijote

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With the availability for anyone to google solutions these days it's shocking that the dealer thinks they can get away with this. They must have a pretty good success rate of pulling these stunts with owners who don't have the time nor care to try to do things on their own. I would send the YouTube clip to the person you're speaking to at LRNA, doesn't take a person with any mechanical knowledge to see that 90 seconds is different than an hour. Looking forward to hearing the outcome. My guess is you get a few free services or something from the dealer - but would you even want them?

A lot of people buying land roves just drop them off pay the bill and pick them up.

I just read that the average income of RR buyers is 500,000. I'm sure most of them don't care and just want their car taken care of.
 

rovernut

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Love the cabin air filter program for ANY make of car. Had my wife's CX9 at dealer for complimentary oil change and service (gotta love coupons) and they came to me and suggested it needed cabin air filter - looked like $19.99 was written down...I happened to be on my laptop in the waiting room and jumped on ebay and found the filter for $6 shipped, but was like , "OK save me the 5mins of work and worry", so i verified it was $20 and SA said "no thats $79.99 for the filter and an hour of labor". After I stopped laughing i showed him the screen on my computer, said no thanks and did it two days later when the OE filter arrived from the ebayer! I've had the same with her Odyssey, my Porsche's, Audi's and MB's.....doesn't matter the brand, just exponentially higher numbers based on retail sticker of vehicles.

Most stealerships do not quote partial hours for labor rates, so 30 seconds is an hour, unless you have a really good relationship with the SA, it's what the technical service manual has written in it not what it really takes. Parts are always 100% mark up or more on many items. Most people just do not care enough or have the technical ability or desire to argue with the "stealership" and feel the SA there is all-knowing (and has the attitude to go with it) when in reality boards like this and our good friend "google" can get most people with any technical abilities to do some of the simpler procedures.

Over the 30+ years I've owned cars/trucks I've had my share of good and bad experiences with dealerships and always hate having to argue with an SA about what I think is wrong - and I only try and express my opinion when I have consulted some knowledge base like this forum and get input from people who have been through it or know more than I do - while they just look at the "books" to diagnose.

Unlike an owner who will start with the simple/least expensive repairs and try and sort what is going wrong, dealers will typically start throwing parts at the problem based on what the service manuals suggest based on symptoms, regardless of cost, until they either stumble across the problem or are able to temporarily resolve it.

Once out of warranty your best bet is to always go to a reputable independent shop that has the proper equipment and experience with a particular make as they are typically much more "logical" in diagnosis and repairs, and many will work with "owner supplied parts" allowing you to hunt and get the best prices on the best parts.....

rant off...
 
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namenda

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There are independent LR specialty shops that can perform repairs without voiding your vehicle's warranty, at least that's what they claim.

My dealer charges a minimum of two hours labor for ANY repairs.
 

Hoyas06

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I'm glad I read this thread this morning, as I had on my honey-do-list to make our 2 yr service appointment. I promptly went online and bought the K&N air filter. It cost me $95 and the site claims I will never have to replace it, just clean it. Then I bought the cabin filter for ~$40 with shipping from Rover Parts.

I called the dealer about an hour later and was quoted $550 for my 2 yr service, which included oil change and filter replacement. I said i will be doing the filters myself and the quote dropped down to ~$240 for oil & lube.

I am already coming out $170 ahead. I must add however, the service guy I spoke with couldn't have been more helpful. I'm not opposed to giving these guys my business, everyone has to make money and I respect that. However, I want value for the money I spend. If they were competitive on these fees, I would consider helping the local economy.

Has anyone used the K&N filter in their trucks?
 

rovernut

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I have used them in the past, and the only real issue is that many of todays sensitive MAF sensors can get fouled by the oil on an over oiled filter. On some boards many are totally against using them while others tout improved throttle response, sound and less intake restriction. Looking back i can see that one of my earlier cars of a 90's vintage that I unloaded as it was not running right and i could not sort it out, was suffering from a fouled MAF due to an over oiled K&N. Today I just try and find an OE paper filter as I doubt there are any real world benefits to the oiled cotton filters.

I have run my own companies for 20 years and profit is not a dirty word by any means, and I too have had some great dealership/SA experiences. But as in anything, knowledge is power so it's good to be up to speed before blindly trusting anyone with $50-60K or more of mine - regardless of the form it takes!
 
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Quijote

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I respect the dealer mechanics and as an engineer I see huge value to them performing specialized work. But routine service and brake jobs are massive money makers and simple stuff anyone could do.
 

joey

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If you guys think Rovers are bad... I am looking at a Maserati Quattroporte and can anyone enjoy the sound of $400 for an oil change... Average annual service is over $1000. The 30k service which does include spark plugs is close to $4000.

Oh the cheap prices at the rover dealer sound so sweet.
 

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