There is no way the V6 supercharged (power to weight ratio) for the 2014 LR4 will produce great mileage numbers. The only reason why they're putting this engine in the LR4 is guarantee it'll stay down market against the new RR and RRS - having V6s (chuckle) and won't eat into those larger margin sales. Land Rover is screwing up their entire business model. Sure, they need to meet the new restrictions, yada yada... but their direction is purely Tata driven (more, more, more... maximize, higher margins, profit, profit profit) and they've SOLD out to do so. I don't think the legacy management at LR sold out, they had no choice... Tata owns them and said this is it, or leave. Period. That guys wants big profits, he wants his investment to pay off. He's a business man, not an enthusiast.
I do like the new RR, it's not too Evoque IMO, but the new 2014 RRS is a HUGE disappointment. It's a fat Evoque and it truly looks like the Ford Explorer. How could someone drop 70K on a RRS and have someone come up and ask if they have the new Ford Explorer. I'm not a brand ***** and surely don't care about what people think, but a comment like that would definitely have me second guessing why I bought such an expensive vehicle, that's supposed to be unique and an unmistakable Rover!
If you take the Explorer and black out the windows/including above the waistline and roof, it is difficult to differentiate against the 2014 RRS. That's sad. And as I stated in the RR forum, using the Evoque as a design proxy for the entire LR line is a major mistake and will bite LR big time. They might be able to get more share, meaning, new customers, new to the brand, but long-time LR brand loyal owners will bail on the brand and LR will lose their evangelists! It's the evangelist that drive the seeker!!! Over the long-term, this new direction will back-fire on them big time. Urgh, how could LR be so stupid!
What also concerns me quite a bit, is that if you look back to the early renders of the 2014 RRS, the final product came out pretty darn close. Have you guys seen the renders for the new LR5? It looks like a Mommy mobile. A watered down (a LR2 replacement) strategy... while putting above it, the new Defender beach-buggy. You can clearly see where this is going and it's a shame IMO.
I'm not kidding when I say LR has to remove "adventure" from their marketing slogans. Because the only adventure that'll be left is how far one would stray from the mini-mall. For years, journalist always applauded Land Rover for sticking to their philosophy, "If it ain't broke, don't fix it." Land Rover took it too far. They're building cars with some off-road capability... but cars so "pretty" and delicate from a design perspective, that they'll never see the day of a UN vehicle in Iraq or Serbia let alone on an off-road trek through the Sierra. Surely wouldn't want to scratch up that pretty little concept car with its fake skid plates.
I'm so damn disappointed. I left the BMW brand (owned BMWs from 1991 to 2008) because they also sold out after producing the e46 3-series, they started value-engineering everything... trying to maximize every single widget... and you could "feel" it in the car, starting with the e90. Then comes along the F30 and F10 and BOTH are a fail - their bread-and-butter. And BMW knows it. Sure, they're US numbers are down month-on-month double-digit, but their WW sales are at record... but that's not because they're actually selling them at that level to "consumers", they're channel stuffing and also including shipments as well as units to their new BMW rental program... to fool their stock holders into believing they're going in the right direction and their decisions to stray away from "their" design philosophy was a good one. Mark my words, it wasn't.
It's ironic that LR is going down the same path as BMW, and I bought into the LR brand, because I didn't think they would. I was proud having my boxy LR4 - something that stood out from the masses... something that wasn't on every block. Where people would ask about it's capabilities, and even starting with a statement such as "Man, I guess you won't have to worry about getting stuck in that thing!" Can you imagine someone saying that now, about the RRS? It won't happen.
LR also is going down a very tricky slope by Evoque-izing their entire line. One of the most unique experience when purchasing a Land Rover was deciding which vehicle fit one's lifestyle. Each model had a purpose and each melded into our experience. Now they'll all look the same... and it'll just be a matter of how much "up-market" cash do I want to spend because I can brag to my banker buddies I got the most expensive Evoque out there! It's a damn shame. Once this concept car fad fades so will LR sales. And with Tata WW sales down quite dramatically, if that continues, and LR gets into a cycle of poor sales for a few years, we won't be seeing the brand around anymore... other than a few Disco IIs and LR4s that were built for purpose.