Yes, I understand your point!
I am from Wisconsin and, at least when I was younger, we had some serious snow.
By cracky do you remember the winter of '78 ? - I was at university. It was the last time I saw thunder snow.
When I was very young I remember my grandfather changing out the tires twice a year, and eventually being able to afford extra rims and then only having to change out the wheel twice a year.
That was a nice labor saver.
I clearly remember studded tires - outlawed many years ago due to damage to the roads and for throwing studs into windshields.
Granted there's lots of garbage out there, and lots of unsupported opinion, but there are several youTube videos that actually take real objective data regarding tire performance, show you the videos and the data, blah, blah... and the Cross Climate 2 tires ranked, as I recall, #2 or #3, when put up against "real" snow tires, and lost out only by a very slim margin.
Anyway, that's what we have on the 2016 and recently on the Honda, eventually will need new tires on the 2013 and the 2015, but there will be new tire models by that time.
I think actual performance might be more about vehicle mass vs tire surface area on the road.
My first car was a 1973 Austin Marina and the tires were those super skinny tires.
It did great in the snow - because the wheel base was closer to square, and because the tires being so thin did not float on the snow, they pushed through, then if it was really deep the snow was up on the sidewalls offering lateral stability.
Anyway, that's my story and I'm stickin' to it !
NOTE!!
My tire shop (Tires by Design) has a new policy and they tell me that the big national chains also have this policy.
If a vehicle comes in that is not "theirs" (i.e. they didn't sell the tire) , they will not touch it, i.e. they won't rotate, balance, fix etc. if that tire is more than 5 years old from the manufacture date.
If a vehicle comes in that is "theirs" they move that line a little bit to 5 years after they sold the tire.
Probably a good thing?
But certainly will drive business.