I agree with Dan's earlier points as well as others who have weighed in on the various aspects that factor into decisions like this. This is why I love car shopping so much. No one in my family seems to understand it. And yes there are some really good choices out there. If I were in buying mode right now, that money would be burning a hole in my pocket!
For me, the intangibles often get as much or more weight than the quantifiable stuff. You mentioned a few of them in your list: image, emotion, brand loyalty. In my case, Land Rover pulled my strings in these areas especially hard. I had a great experience with a leased (new) 2007 RR HSE. Never a single issue other than routine maintenance.
After that I was intrigued by the 2011 refresh of the Jeep Grand Cherokee and I purchased a loaded Overland edition (5.7L). The interior was truly upscale with stitched leather, wood, soft touch surfaces all around and just looked put together. I put it on par with the cockpit experience of the RR and it even exceeded it in a few areas. The ride, power, off-road chops, tech, utility, etc. were all top-notch. BTW, this was my 4th Jeep so there was/is some brand loyalty going on there as well. Jeep and Landy guys have a lot in common.
But...it wasn't a Land Rover. I traded out of the JGC and into a sedan for a couple of years. When the SUV bug bit me again, I knew it would have to be a Rover (pre-owned this time...my wife indulges me my car-trading hobby but has her limits). There is a special feeling that comes with these vehicles. No spreadsheet or metrics can capture it. It's probably a mild form of cognitive dysfunction because it can cause you to suspend outrage/regret/irritation when things go wrong. Pride of ownership is tough to beat with these things. It's certainly not for everyone and hats off to those who are immune.
Fortunately my '11 LR4 has been performing like a champ and I hope it continues because I just ran out of runway (warranty).
Good luck, Ramajama! What's on your short list of domestics? --Chris